Advertising Policy
Last updated: March 18, 2026
Horse Names (“we,” “us,” or “our”) displays advertisements on horsenames.io (the “Site”) to support the free content and tools we provide. This Advertising Policy explains how advertising works on our Site and how it may affect your experience.
How We Display Ads
We use third-party advertising networks to serve ads on our Site. Our primary advertising partner is Google AdSense, which displays ads based on the content of our pages and, where permitted, your browsing interests.
Personalized vs. Non-Personalized Ads
Personalized ads are tailored to your interests based on your browsing activity across websites. These ads use cookies and similar technologies to build a profile of your interests and show relevant advertisements.
Non-personalized ads are based on the content of the page you are viewing rather than your personal browsing history. If you opt out of personalized advertising, you will still see ads, but they may be less relevant to you.
You can manage your ad personalization preferences through Google Ads Settings.
Types of Ads
You may see the following types of advertisements on our Site:
- Display ads: Banner and sidebar advertisements
- In-content ads: Advertisements placed within article content
- Responsive ads: Ads that adapt to the size of your screen
Affiliate Links
Some content on our Site may include affiliate links to equestrian products, books, or services. If you click an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. Affiliate relationships do not influence our editorial content or name recommendations.
Sponsored Content
From time to time, we may publish sponsored articles or reviews. All sponsored content is clearly labeled as “Sponsored” or “Paid Partnership” and represents the views of the author. We only accept sponsorships from brands and products relevant to the equestrian community.
Ad Blockers
We understand that some visitors use ad-blocking software. While our Site is free to use regardless, advertising revenue helps us maintain and improve our database of over 12,000 horse names, develop new tools, and create quality content. We appreciate visitors who choose to whitelist our Site.
Data Collection by Advertisers
Our advertising partners may collect data as described in their respective privacy policies. For more information about how data is collected through advertisements, please see our Privacy Policy and Cookie Policy.
Contact Us
If you have questions about advertising on our Site, or are interested in advertising opportunities, please contact us at:
ads@horsenames.io